We took about 6 weeks off to give IMC some time to recover after Corey's tragic accident. Today, we resumed our sessions, and talked about Formatting & Content.

During the last couple of weeks, I've been working with Scott and communicating through email regarding my salescopy. Today, we talked about actually formatting the salescopy to create even more excitement from the customers.

Utilizing bold, italics, caps and even highlighting effectively can propel your salescopy to the next level, and this is what I'm going to learn to do next.