I did another fair amount of preparation before this call again. A LOT of research was done on Wordtracker. As valuable as this tool is, I wish it would work a little bit faster. It takes forever to search and dig into these terms to find new terms. It's very inefficient...

Anyway, for most of the call today, we went more in-depth about additional features of Wordtracker, and how to guage a keyword's potential using the KEI feature. We also discussed a blue print for mapping out our strategy, and coming up with multiple problem statements so that I can more easily focus on finding the solution.