Over the past several months, Scott and I went over a lot of information. As I had presumed before my first session, I'm going to need to take all these resources and learn them again at my own pace. The class went by a little too fast for me, and I felt like we were always behind in terms of where I should be. However, at the end, it seemed like it just concluded rather abruptly, with no real closure.

It was definitely a good learning experience, no doubt about that. But for the steep tuition fee that I paid for this course, I think I had expected better results and more hand-holding, as well as more pro-active efforts from my mentor to ensure my success. I feel like Scott just kind of left a lot of things up to me because he wanted me to learn on my own. However, when I didn't, he never did jump in to give me the answers.

I guess that's business for you. In his follow-up email after our call, Scott pitched an Alumni Mentoring Program, which is obviously a program only for Advanced Mentoring Program graduates. I'll need to sleep on that, at least for now. While I do appreciate the help that Scott has given me, and I have learned a lot, I might need to do a little bit of catching up before drowning myself even more...

In hindsight, I would say that this was a very positive experience overall. There are definitely a lot of things I learned with Scott that would probably have taken me much longer if I had to learn it on my own. There were little things that he taught me on a one-off basis that I have yet to see on any ebook or resource material, but holds quite true as I notice the same trend among other Internet Marketers.

As mentioned, I'm going to need some more time to get my act together. You'd think I would have learned by now, but I still continue to think big and end up getting myself involved in more projects than I can handle. Ambition is good, but it means nothing if it's unmanageable. I'll need to prioritize my workflow and figure out what to do next.

My last session with Scott ended this morning. It was actually a pretty short call and ended with about 30 minutes left. I guess he doesn't have much else to teach me anymore! J/K...

On our last call, we talked about email marketing. Of course, I would need to build my subscriber base first.

Once my list is large enough where I can broadcast emails to them, there are a variety of things I can test. Just like with our salescopy, we want to test everything. For email, we'd like a sample size of approximately 1000.

Here are the list of possible things I can test:

- Subject Line
- Landing Pages
- Price Point
- Copy of Email
- Email Format (Text or HTML)
- Email Content

A few final pointers about email marketing - use the email to drive traffic to your site (not trying to sell the product), personalize your email (with at least a first name, preferably more), use your own name in the email (not a company or corporation), treat your list differently (special offers to just your customers) and always, always stay on top of unsubscribe requests.

One last thing - a new SPAM law now requires that you include a physical mailing address to each and every one of your outgoing emails. Be sure to put that at the bottom of your email, or you can get in trouble!