Call #12: Email Marketing
My last session with Scott ended this morning. It was actually a pretty short call and ended with about 30 minutes left. I guess he doesn't have much else to teach me anymore! J/K...
On our last call, we talked about email marketing. Of course, I would need to build my subscriber base first.
Once my list is large enough where I can broadcast emails to them, there are a variety of things I can test. Just like with our salescopy, we want to test everything. For email, we'd like a sample size of approximately 1000.
Here are the list of possible things I can test:
- Subject Line
- Landing Pages
- Price Point
- Copy of Email
- Email Format (Text or HTML)
- Email Content
A few final pointers about email marketing - use the email to drive traffic to your site (not trying to sell the product), personalize your email (with at least a first name, preferably more), use your own name in the email (not a company or corporation), treat your list differently (special offers to just your customers) and always, always stay on top of unsubscribe requests.
One last thing - a new SPAM law now requires that you include a physical mailing address to each and every one of your outgoing emails. Be sure to put that at the bottom of your email, or you can get in trouble!
On our last call, we talked about email marketing. Of course, I would need to build my subscriber base first.
Once my list is large enough where I can broadcast emails to them, there are a variety of things I can test. Just like with our salescopy, we want to test everything. For email, we'd like a sample size of approximately 1000.
Here are the list of possible things I can test:
- Subject Line
- Landing Pages
- Price Point
- Copy of Email
- Email Format (Text or HTML)
- Email Content
A few final pointers about email marketing - use the email to drive traffic to your site (not trying to sell the product), personalize your email (with at least a first name, preferably more), use your own name in the email (not a company or corporation), treat your list differently (special offers to just your customers) and always, always stay on top of unsubscribe requests.
One last thing - a new SPAM law now requires that you include a physical mailing address to each and every one of your outgoing emails. Be sure to put that at the bottom of your email, or you can get in trouble!
