SIMON LEUNG'S INTERNET MARKETING AND AFFILIATE MARKETING POWER BLOG!


Tuesday, May 31, 2005 

Call #6: Additional Webpages

I've been consistently communicating with Scott during the past couple of weeks in regards to the salescopy. He has given me a lot of good advice on outline, content and formatting. I'm pretty happy with what I've put together.

In today's session, Scott proceeded to talk about additional things to add in my salescopy, as well as other necessary pages of a website.

As far as the salescopy is concerned, I need to include a stronger benefit, answering the question "What's in it for me?" I also need to create a sense of urgency for the user to take action right away.

Some additional pages include FAQ, Contact Us, About Us, Privacy Statement, Terms of Service, Links, Resources and Testimonials, if any. We also talked about using website templates and some logos and graphics to make the site look more professional.

Finally, I need to register a domain name and hosting. All this should keep me pretty busy for the next couple of weeks!

Tuesday, May 17, 2005 

Call #5: Salescopy

In today's session, Scott talked a whole lot about salescopy. After all, it is pretty much the most important aspect of your website. Your salescopy makes the sale, not the graphics and designs.

So now, I've pretty much got my work cut out for me. I'm going to start working on my first page of my salescopy.

The crazy thing is that the salescopy is always going to be an ongoing project. There will always be things you'd want to change or tweak, whether it'd be the headline, bonuses, promotions, graphics or main content.

I'm also supposed to keep my list of keywords handy so that I can incorporate them into my salescopy. In addition, I need to use compelling, persuasive and powerful words. Finally, I need to include a guarantee at the end, as well as a call-to-action phrase for the customer.

Sounds like a tall order - I better get crackin' on it!

Sunday, May 15, 2005 

A Product Worth Promoting

So I figured it wasn't worth the time to develop a completely new product because 1) there's a lot of information to include, 2) it's a lot of work just to re-invent the wheel and 3) the competition is just too huge.

My solution? Promote the affiliate program of my biggest competitor!

No doubt, Perry Marshall has made a big name for himself in the world of Internet Marketing - he's HUGE! Other gurus seek him out for advice! While I'm confident in my own skills as an AdWords expert, the only thing holding me back is also one of the most important - credibility in the eyes of my customers.

How can I win over Perry Marshall if they don't know who I am, right? Well, then, this is where I'm going to start. I will promote Perry Marshall's The Definitive Guide to Google AdWords, and at the same time, I'll also be promoting myself!

Tuesday, May 03, 2005 

Call #4: Product Development

In part 2 of the Niche Market worksheet I had to complete before today's call, I had to put my research hat back on as I dive in while looking through the eyes of my potential customers, figuring out what their primarily objectives are and what kind of solutions they're looking for.

...Which leads us to product development. Now, there are 5 main areas - Product, Affiliate, Information, Dropshipping and Services.

There are definitely pro's and con's to each type of product, so I would need to decide which one is the best for my particular situation.

It's hard to decide, although I'm sure I can change it up any time I want, or even combine 2 or 3 of the choices into one product. But for sure, this can get complicated. I'm going to need to do a bit of thinking and figure out what I should do.